Chapter 6

The best way to present yourself is to know what your driving force is. For this you need to know the mission and the vision of your club/camp/organization. For creation of a mission statement, discuss with your members why your organization exists, the problem that you are trying to solve, and your values and beliefs about what it will take to make change in the world/ community.

For the authentic vision statement, reflect on your goal and dream end state. What kind of success would make your organization obsolete? Make sure that both your mission and vision reflect the core of your work and efforts, that everyone understands what you stand for and how you are planning to achieve it. When you get this right all the other segments of communication will be quite easy to develop. Also, your members should always know what you stand for and to line up accordingly.

EXAMPLES OF VISION AND MISSION STATEMENTS IN SPORT CLUBS AND ORGANIZATIONS:

Here you can find some examples which may inspire you and your team to develop your own vision and mission statements:

→ Developing opportunities in sport by providing a professional environment where all can reach their full potential (The Sports Academy, UK)

→ A world in which every child attains the right to survival, protection, development, and participation (Save the Children)

→ To transform communities by inspiring people throughout the world to open their minds, accept and include people with intellectual disabilities and thereby anyone who is perceived as different (Special Olympics)

→ We seek to provide an equal opportunity to develop the physical, mental and emotional growth of our players and other club participants such as coaches, managers, committee members, volunteers, and associated family members, regardless of gender, ethnicity or age. (Suffolk Park Football Club)

→ Defends the rights of people worldwide (Human Rights Watch)